Sergio Fajardo: Social media is his public square, will he succeed this time?
“A big mistake I made was not understanding the power of social media early on,” says Sergio Fajardo in a phone conversation. He sounds calm, at peace. Although the polls do not favor him, he says that “there is still time” and holds hope that the undecided will take him to a second round. Among them, that young audience that gets informed through networks like TikTok.
TL;DR
- Sergio Fajardo regrets not understanding the power of social media earlier.
- He is now using platforms like TikTok and live streams to reach young voters.
- Live streams have become his 'public square,' growing from 2,000 to 23,000 average viewers.
- Fajardo has embraced youth energy in his campaign, organizing events like the 'Fantástica Farra Fajardista'.
- He has adapted to the digital language with the help of young advisors.
- Fajardo reflects on his past public service, including his time as governor of Antioquia, focusing on education, social urbanism, and citizen culture.
- He describes his current presidential campaign as the most difficult he has faced.
- Despite challenges and past campaign difficulties, he expresses a sense of peace and continued hope.
- He contrasts the current campaign with the 'bitterness' of the 2022 election and the breakdown of the Centro Esperanza coalition.