economy
Nequi will reward up to $5 million to those who receive money from abroad during Mother's Day month
Users will accumulate points for receiving money from other countries. Photo: Courtesy - A.P.I.
TL;DR
- Nequi's "Dale un Giro a tu Día" campaign runs from April 20 to May 24.
- Users can earn up to $5 million in incentives by receiving international remittances.
- Points are accumulated for each remittance received via allied services or the "Giros a un Link" feature.
- First-time recipients get an initial score, with additional points for transfers of $580,000 or more.
- The campaign highlights the growing importance of remittances as a source of foreign currency for Colombia.
- Remittances to Colombia reached a record $13.098 billion in 2025.
- Nequi's processed remittances multiplied by 12 in 2025 compared to 2024.
- "Giros a un Link" allows money to be sent via a generated link, simplifying the process for recipients.
- The campaign also aims to increase adoption of digital channels for everyday money management.