Renault-Sofasa stopped the export of almost 4 thousand cars to Ecuador due to the tariff war with Colombia
Juan Camilo Vélez, president and general director of Renault-Sofasa, presented the company's most ambitious plan since its founding in 1969. The roadmap, called *Future Ready* and with a horizon until 2030, seeks to turn the Envigado plant into an export hub for Latin America, accelerate the adoption of electrified vehicles in Colombia, and halve the development times for new models.
TL;DR
- Renault-Sofasa's 'Future Ready' plan targets Envigado as a Latin American export hub by 2030.
- The company aims to accelerate electrified vehicle adoption in Colombia and reduce new model development times.
- Sales grew 43% in the first quarter of 2026 compared to the previous year.
- Exports currently represent 60% of the Envigado plant's production.
- Exports to Ecuador have been halted due to a tariff war, impacting an estimated 3,000-4,000 units.
- These units are being redistributed to the Colombian and Mexican markets.
- Mexico is a key market, with over 21,000 units of a specific model requested for 2026.
- Exports to Venezuela have resumed, with 622 vehicles sent in 2025 and plans for significant increases.
- Renault-Sofasa is committed to the energy transition, with global goals for electrification.
- In Colombia, the company plans to offer a portfolio of efficient thermal engines, hybrids, and 100% electric vehicles.
- Challenges in charging infrastructure persist in Colombia, with a significant deficit in charging points.
- Renault-Sofasa aims for over 50% of its sales in Colombia to be electrified by 2030.