La icónica chocolatina Jet reduce sus precios y vuelve a costar 1.000 pesos
La reducción sería a partir del primero de febrero. Foto: Tomada de chocolates.com
TL;DR
- Chocolatina Jet's retail price will decrease by 17% to $1,000 COP starting February 2026.
- The price reduction is attributed to the stabilization of historically high cocoa costs in the international market.
- This move aims to make the product more accessible to consumers and benefits over 400,000 small shop owners in Colombia.
- Compañía Nacional de Chocolates projects Jet will sell over one million units daily in 2026.
- The strategy reinforces the brand's leadership in a competitive market and addresses inflationary pressures on households.