Type 2 diabetes, a story well told through cell phone cinema
More than 3 million people in Colombia live with diabetes, with type 2 being one of the most common, according to the Ministry of Health. To tell this ...
TL;DR
- SMARTFILMS® and Lilly have partnered for a health education campaign on type 2 diabetes.
- The campaign aims to raise awareness about self-care and the disease.
- Five impactful short films were created using cell phone cinema.
- The films were directed by winners of the SMARTFILMS® 2025 festival.
- Health professionals, journalists, and Colombian talents participated in the project.
- The initiative seeks to transform lack of knowledge into prevention and self-care through audiovisual narrative.
- The short films will be available on a landing page and SMARTFILMS® social media.