Marketing y ventas: los desafíos que enfrentan las pymes colombianas en un mercado cada vez más exigente

TL;DR

A HubSpot report shows that a disconnect between marketing and sales departments is hindering business growth in Latin America.
Analysis of 3,000 calls with companies in Colombia, Mexico, Chile, and Argentina revealed common friction points.
These friction points include manual processes, non-integrated tools, and limited customer behavior visibility.
Failures in lead delivery and quality further impact commercial efficiency and growth sustainability.
The report emphasizes that outdated work models, not just a lack of collaboration, are the primary barrier.
Companies need to integrate marketing and sales more effectively, potentially using AI, to improve efficiency and achieve sustainable growth.
The first 90 days of the year are identified as a strategic opportunity for businesses, particularly in Colombia, to review and optimize internal processes.

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