Jamar stops operating a store in Bogotá and announces it will focus on larger formats

TL;DR

Jamar is closing its 1,200 sqm store in Suba, Bogotá.
The company is shifting its strategy to focus on larger store formats, over 2,000 sqm.
Jamar experienced 40% growth in furniture sales nationally in 2025, its 75th anniversary year.
Bogotá's sales are projected to grow by 16% in 2026, making it 20% of Jamar's national sales.
The company opened a 5,000 sqm flagship store in Paloquemao, Bogotá, which is performing well.
Jamar has 21 stores in Colombia and 7 in Panama.
The company aims for operational efficiencies through automation and AI, without drastic workforce reductions despite minimum wage increases.

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