Esto le cuesta el alza del mínimo a Bodytech, que aspira al medio billón de pesos en ingresos y lanza 'marketplace'

TL;DR

Grupo Bodytech estimates a $5 billion annual cost increase in 2026 due to a 23% minimum wage hike.
The company is investing $16 billion in three new locations: two in Bogotá and one in Medellín.
Bodytech aims to reach half a trillion pesos in revenue by 2026.
A new marketplace is launching for exercise and wellness products and services.
Operational adjustments include reducing night operations by one hour and strengthening technology in customer service.
Bodytech currently operates 86 locations in Colombia (including studios) and 17 in Chile.
Bogotá accounts for 55% of Bodytech's income, followed by Medellín with 20%.
The company experienced strong revenue growth in 2024 and 2025, exceeding 2019 levels.
The increase in minimum wage is being mitigated through productivity improvements and process optimization, not staff cuts in service areas.
Tariffs have increased by 5-7% compared to the previous year.

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