economy
Over 330 million Colombian flowers adorn Mother's Day in the United States
The Mother's Day export season raised expectations for the flower sector, according to Laura Valdivieso, president of Asocolflores, who highlighted the coordinated work between authorities and companies to ensure the competitiveness and efficiency of shipments.
TL;DR
- Colombian flower exports for Mother's Day reached record levels, with Avianca Cargo transporting 330 million stems to the US.
- This volume represents approximately one flower for every American, totaling over 21,000 tons.
- Avianca Cargo dedicated 42% of its capacity to flower transport during the Mother's Day season, up from a regular 30%.
- In Colombia, 94% of citizens plan to celebrate Mother's Day, with increased consumer spending expected.
- 30% of consumers plan to spend between $100,000 and $200,000, and 34% between $200,000 and $300,000.
- The retail sector anticipates a nearly 20% growth in sales for Mother's Day.
- The Plan Pétalo strategy aims to facilitate effective and secure flower exports.