Consultora GAD3 suspends publication of surveys in Colombia due to new interpretation of electoral regulations

TL;DR

GAD3, a Spanish consultancy, has suspended its electoral survey publications in Colombia.
The decision is due to the interpretation of Law 2494 of 2025 by the Technical Commission, which GAD3 claims makes minimum rigor and operational viability guarantees impossible.
GAD3 argues that the commission's requirement to demonstrate a quantifiable probability of citizen selection for surveys is practically unachievable.
The consultancy believes that this new interpretation, which prioritizes only in-person household surveys, invalidates common methodologies like telephone or online surveys.
GAD3 asserts that this interpretation would invalidate major international surveys and even some official Colombian statistics.
The firm prefers to suspend its activity rather than compromise its reputation or that of the electoral bodies.
GAD3 has 25 years of international experience and has conducted over 300 electoral processes and 1,000 social research projects.
The company will continue operating in Colombia for non-electoral projects and in other countries for all types of projects.

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