To avoid spills, this milk brand introduced a functional redesign of its traditional carton
Per capita consumption went from about 142 liters per person in 2016 to about 132 liters in 2023. Photo: Courtesy/Alquería
TL;DR
- Alquería has launched a new milk carton design to address problems of spills and residual product.
- This innovation comes as per capita liquid milk consumption in Colombia has decreased from 142 to 132 liters between 2016 and 2023.
- The redesigned carton features structural changes and an inclined cap to improve pouring control and reduce waste.
- Market studies indicated consumer frustration with spills and difficulty in extracting the full content of traditional cartons.
- The new design aims to improve the user experience, especially during daily routines like breakfast.
- This development reflects a trend in the food and beverage industry to innovate by solving everyday consumer frictions.
- The redesigned cartons are now available in Colombian supermarkets and points of sale.