Revaluation of the peso hits bananas and puts Colombian export sector competitiveness at risk

Sector faces increased labor, logistics, energy, and tax costs in 2026 Photo: iStock

Revaluation of the peso hits bananas and puts Colombian export sector competitiveness at risk

TL;DR

  • The revaluation of the Colombian peso is weakening the competitiveness of the export sector.
  • Banana sales are in dollars, but production costs are in pesos, meaning a weaker dollar directly reduces producer profitability.
  • Rising costs for labor, logistics, energy, and a planned increase in rural property taxes are increasing operational expenses.
  • Global market prices for bananas are under pressure, limiting the ability to pass on increased costs.
  • The sector generates over 19,500 formal jobs in regions like Magdalena and La Guajira and is the third-largest agricultural export.
  • Asbama is urging the national government to implement measures to protect the export sector's competitiveness and encourage investment.