Estas son las marcas que sobresalen en su huella de comunicación comercial responsable frente a los consumidores
La empresa Alquería fue una de las que obtuvo el reconocimiento. Foto: Cortesía
TL;DR
- Companies are being recognized for their responsible commercial communication practices through the "Huella de Comunicación Comercial Responsable" initiative.
- Nestlé, Bavaria, Alpina, P&G, Banco de Bogotá, Cámara de Comercio de Bogotá, Seguros Bolívar, and Sura achieved recertification, while Alianza Team, Alquería, Avianca, L’Oréal, and SC Johnson were certified for the first time.
- Alquería achieved a 94% score and a 100% in protecting children and adolescents, highlighting rigorous standards in advertising directed at sensitive audiences.
- The initiative aligns with the 8 principles of the Sustainable Development Goals (ODS) and is audited by Autocontrol Colombia.
- Responsible communication is seen as a strategic tool for integrating business management with sustainability, reputation, and trust, leading to tangible business results.