Cali-based company Recamier reviews the future of its operation in Ecuador amid trade tensions
Valentine Bougaud, executive president of Recamier Photo: Courtesy
TL;DR
- Recamier is undergoing a generational leadership transition to Valentine Bougaud, focusing on international expansion and portfolio diversification.
- The company experienced 24% growth in 2025, reaching approximately US$130 million in revenue, boosted by the distribution of the ChapStick brand in Colombia.
- Recamier has launched a new sustainable facial care line, 'Green Code,' featuring coffee cherry extract, produced locally in Cali.
- International expansion is a strategic necessity, with Mexico being a new market where the company is facing complex administrative processes.
- The company is reviewing its operations in Ecuador, where it has a non-active plant, due to significant impacts from tariff and regulatory changes affecting margins, with Ecuador representing 20% of its total business.
- Recamier aims for 15% growth by 2026, maintaining its double-digit growth trajectory, and expects the facial care line to represent at least 10% of Colombian sales in the medium term.