Cycling in Colombia: A USD 208 million market driving the transformation of its leading brands
In Colombia, the bicycle market reached an estimated value of USD 208.6 million in 2025, with a projected annual growth close to 6.8% in the coming years, demonstrating sustained demand for both mobility and sports practice.
TL;DR
- SUAREZ, a Colombian technical cycling apparel company, is undergoing a business reorganization.
- The reorganization aims to strengthen financial structure and support international expansion.
- The Colombian cycling market is valued at USD 208.6 million and projected to grow annually by 6.8%.
- The technical cycling apparel segment in Colombia was valued at USD 26.98 million in 2024.
- SUAREZ has a presence in over 30 countries and exports to five continents.
- The company has been the official sponsor of the Colombian Cycling Federation since 2003.
- This strategic decision prioritizes stability, compliance, and responsible growth.