Beverage brand, the new business of Carlos Torres, actor from ‘La Reina del Flow’
Carlos Torres, actor and co-founder of Dify. Photo: Courtesy
TL;DR
- Carlos Torres, actor from 'La Reina del Flow,' has launched a new energy drink brand called Dify (Do It For You).
- Dify is positioned as a healthier alternative, being sugar-free, calorie-free, low in sodium, and using natural sweeteners.
- The brand aims to offer superior flavor compared to other healthy options in the market.
- The development of Dify took over a year to balance functionality and taste.
- The initial commercialization strategy is digital-first, using platforms like Rappi and Mercado Libre.
- Future plans include expanding the product line with new flavors.