La caída de Merqueo, la ‘startup’ que pasó de levantar US$66 millones a ‘quemar’ US$4,5 millones al mes

TL;DR

Merqueo announced its definitive closure in July 2025 after a pandemic-induced financial crisis and a relaunch of its business model.
Andrés Escobar, former director of Merqueo, cited a monthly cash burn of $4.5-5 million and selling below cost as major issues.
Aggressive pricing was used to gain users, not necessarily loyal customers, with margins and cash flow being overlooked until funding dried up.
Grupo Olímpica acquired Merqueo's brands and technology, leading to Escobar's move to Ísimo.
Key learnings include the importance of diverse teams with varied backgrounds, prioritizing practical operational experience over academic qualifications, and maintaining a strong sense of financial responsibility.

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