Colombia vive su mayor auge de eventos en vivo: ojo a las cifras de 2025
Colombia vive uno de los momentos más vibrantes de su historia reciente en materia de eventos en vivo.
TL;DR
- The live events sector in Colombia is experiencing a vibrant period with increased public participation in concerts, festivals, and large-scale shows.
- Ticketmaster officially launched in Colombia in 2025, a year that saw unprecedented demand and record sales.
- Three major events sold out within six hours, with over 130,000 tickets sold collectively.
- Ticketmaster focused on a fan-centric approach, leveraging technology for secure and transparent purchasing processes.
- In its first year, Ticketmaster's tools were adopted by 35 promoters and 68 venues, improving event management and ticketing.
- Popular artists and events included Bad Bunny, Shakira, Dua Lipa, Blessd, Festival Estéreo Picnic, Megaland, and Green Day.
- Pop and reggaeton led in demand, with concerts accounting for 76% of purchases, followed by festivals (18%).
- Colombian fans are repeat buyers, averaging 2.9 purchases annually.
- The sector anticipates even more dynamic demand in 2026, driven by major tours, new venues, and an active audience.