¿Deudas a cambio de likes?: uno de cada cinco jóvenes se ha endeudado para aparentar en redes

El uso de redes sociales se ha convertido casi que en una herramienta indispensable de trabajo en distintos sectores de la sociedad y economía por lo que hoy en día es usual que muchas de las labores, dentro de una empresa, estén enfocadas principalmente a su uso.

¿Deudas a cambio de likes?: uno de cada cinco jóvenes se ha endeudado para aparentar en redes

TL;DR

  • Social media use is prevalent in many work sectors but poses risks, especially to younger populations, by influencing personal identity.
  • A study by Universidad Manuela Beltrán found that platforms like Instagram and TikTok encourage debt accumulation among youth aiming to project success.
  • Experts warn that these platforms are redefining identity by prioritizing a perceived appearance of success as a social value.
  • 40.9% of surveyed individuals believe most people overspend to appear well-off, while 18.2% attribute this pressure to their immediate environment and social media observations.
  • 21.2% of respondents have gone into debt for items or experiences primarily for show.
  • Social status is increasingly measured by visible consumption and frequented places.
  • Only 31.8% of people budget clearly, indicating that many financial decisions are driven by emotion and social pressure.
  • This debt for appearance negatively impacts both economic and mental health, weakening trust and mutual support as private struggles are hidden behind a public facade of well-being.