TikTok será la plataforma preferente de la FIFA para el Mundial 2026
La FIFA eligió a TikTok como su plataforma digital preferente para el Mundial 2026, con el objetivo de conectar con audiencias jóvenes mediante contenido corto, creativo y en tiempo real durante el torneo que se disputará en Norteamérica
TL;DR
- TikTok will be the preferred platform for the FIFA World Cup 2026.
- The agreement aims to make TikTok a reference for fans and creators during the tournament.
- The partnership, valid until the end of 2026, allows audiovisual rights holders to exploit content on the platform.
- Exclusive content, live moments, and monetisation options will be available.
- FIFA seeks to share the passion for the World Cup with a wider audience, adapting to the sport's growth.
- A similar collaboration during the 2023 Women's World Cup saw billions of visits.
- TikTok will feature content on all 48 participating teams, custom stickers, filters, and gamification.
- Selected content creators will get access to exclusive moments and archive footage.
- TikTok anticipates increased viewership for live matches following engagement with sports content on the platform.
- The partnership aims to connect with the next generation of football fans, especially women and youth.