La plataforma Addi consolida su crecimiento en Colombia con 2,7 millones de clientes y expansión nacional

TL;DR

Addi reported five consecutive quarters of profitable growth in 2025.
The fintech reached 2.7 million active consumers and 33,000 allied businesses.
Addi has a presence in 1,034 municipalities, covering 94% of Colombia.
The platform offers 'buy now, pay later' (BNPL) solutions, operating both in physical stores and online.
During Black Friday 2025, Addi financed over $140.7 billion in purchases.
47% of Addi users do not have a credit card, indicating increased financial inclusion.
60% of transactions are at 0% interest, allowing interest-free installment payments.
85% of customers maintain balances lower than conventional credit cards.
Addi has a 73% approval rate for new customers.
Bogotá, Medellín, Cali, Cúcuta, and Bucaramanga led transaction volume in 2025.
Fashion, beauty, and home categories saw the highest participation on the platform.
Addi plans to continue strengthening its teams for expansion in 2026.

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