health
Scandal in Italy: LVMH and its brands Sephora and Benefit investigated for promoting cosmetics to children
The Italian competition authority announced on Friday the opening of an investigation against the French luxury giant LVMH – Moët Hennessy Lou...
TL;DR
- Italy's competition authority has launched an investigation into LVMH, Sephora, and Benefit Cosmetics.
- The investigation concerns the alleged promotion of adult cosmetics, including anti-aging creams, to children and adolescents.
- Authorities are examining potential misleading information and the use of young micro-influencers to drive sales.
- The AGCM suspects these practices may have led to compulsive purchases and potential health effects on minors.
- Experts highlight health risks associated with adult cosmetic ingredients for children and the perpetuation of beauty norms.