De proyecto universitario a gigante del sector: La empresa colombiana que domina el 50% de las importaciones de bienestar íntimo
En los últimos años, Colombia se ha convertido en uno de los principales líderes regionales en la importación y exportación de productos de bienestar y salud íntima, con exportaciones hacia varios países de Centro y Suramérica. De acuerdo con datos de Fortune Business Insights, se proyecta que esta industria crezca un 7,63 % durante el 2026 en el mundo.
TL;DR
- Colombia is a leading regional player in intimate health and wellness product imports and exports.
- Colombian companies have professionalized a historically informal category, improving distribution, logistics, and innovation.
- Helti is a key company in the internationalization of Colombian intimate wellness, exporting to the US, Ecuador, Mexico, Canada, Guatemala, Costa Rica, and Venezuela.
- Helti sold over one million products internationally in 2025 and currently has products in over 4,500 global points of sale.
- The company was founded 10 years ago as a university project and scaled to a wholesale model by importing innovative brands and developing its own products.
- Helti is among the top 10,000 largest companies in Colombia by sales volume and holds over 50% of the country's imported sex toys market.
- Helti operates three brands: Camtoyz (sex toys), Uva Women (female health products like menstrual cups), and Elixir (lubricants and sexual wellness technologies).
- Helti generates over 100 direct jobs and plans to increase its workforce by 20% in 2026.
- The global intimate health and wellness market is projected to exceed US$44.91 billion by 2032.