The Huila Entrepreneurship that Reinvents Specialty Coffee and Seeks to Cross Borders
Neiva, the capital of Huila, is not only the starting point for some of the most recognized coffees in the country, but also the origin of ventures that seek to transform the way this emblematic product is consumed.
TL;DR
- Tres Cumbres Café originated in Neiva, Huila, with the goal of making specialty coffee accessible.
- The founders trained for about 1.5 years in coffee processes, preparation, and service before launching.
- Challenges for the brand include tax issues and operational costs, common for Colombian microenterprises.
- The business model combines specialty coffee with high-quality food in a 'Coffee To Go' format, maintaining competitive prices.
- The company prioritizes optimizing costs without compromising product quality and constantly innovates its menu and service.
- Implementing the 'Coffee To Go' format in Neiva represented a cultural shift, but the brand gained acceptance for its quick and efficient service.
- Average orders, including sandwiches, pastries, and coffee drinks, are ready in 5-8 minutes.
- Future plans include national expansion via franchising and an international launch in Florida, USA.