Bavaria renueva su imagen en un año clave de inversiones y expansión productiva: así es su nuevo logo

TL;DR

Bavaria launched an updated corporate image for its 137th anniversary.
The company is in the final construction phase of its Cervecería del Atlántico, with investments exceeding $500 million USD.
The new identity retains iconic symbols like the eagle and 'B', incorporating gold.
Bavaria employs over 4,000 direct workers in Colombia and operates eight breweries, two malteries, and other facilities.
The Colombian beer industry, led by Bavaria, accounts for 1.2% of the national GDP.
Over half a million Colombians participate in Bavaria's value chain.
Bavaria invests approximately $100,000 million COP annually to support its clients.
The company has launched over 50 new products in the last four years, including non-alcoholic and flavored options.
Bavaria developed digital platforms Bees (for clients) and TaDa (for home delivery).
The brand renewal process involved Spanish studio Vasava, DAVID Bogotá, Primo, and consultant Provokers.

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