Renting Colombia marked a record year of business
Mauricio Serna, general manager of Renting Colombia Photo: Renting Colombia
TL;DR
- Renting Colombia achieved net profits of over $25,000 million in 2025, a turnaround from negative results in 2023 and 2024.
- The company underwent operational and strategic transformation, including digital adoption, leading to improved margins, liquidity, and financial flexibility.
- Safety was a primary focus, resulting in a 26% reduction in accidents and a 46% decrease in fatalities.
- Renting Colombia moved over 27 million tons of cargo in 2025, accounting for approximately 16% of the total cargo moved in the country.
- The company holds over 60% market share in vehicle rentals, though its share of total new vehicle registrations decreased to 6% in 2025.
- Renting Colombia has 1,000 electric vehicles and over 3,000 vehicles using clean energy (electric, hybrid, gas, hydrogen).
- The company actively contributes to emission reduction, with vehicle renewals offering significant improvements over the national average.
- Other operational sectors include tourism, business travel, replacement vehicles, and event rentals.
- The company assumes risks related to devaluation, interest rates, and depreciation, positioning itself as an anti-cyclical business providing certainty to clients.