Following the success of its 'Engallado' sandwich, Qbano raises its sales expectations for 2026
Qbano sandwich points to Colombia as the axis of its growth but believes in diversification. Photo: Courtesy
TL;DR
- Qbano aims for over 10% sales growth in 2026.
- The 'Engallado' campaign, featuring the Ropa Vieja sandwich with 60% more beef protein, exceeded sales expectations by 200% in its first 10 days.
- The campaign contributed to double-digit sales growth in the first month, especially in major cities.
- The strategy will focus on strengthening flagship products and improving consumer experience.
- Qbano plans to balance tradition with innovation to adapt to new consumption habits.
- The company will maintain its iconic sauce as a key differentiator.