El mercado del cuidado capilar en Colombia alcanza los USD 474 millones e impulsa la economía
Durante 2025, el cuidado capilar en Colombia se convirtió en una tendencia de consumo enfocada en el bienestar, la autoestima y el autocuidado, impulsando un mercado de USD 474 millones según cifras de Mordor Intelligence.
TL;DR
- The Colombian hair care market reached USD 474 million in 2025, focusing on well-being, self-esteem, and self-care.
- Consumers now view hair care as essential to overall health, increasing demand for repair, nutrition, and strengthening products.
- Men are increasingly involved in hair care, driven by awareness of hair loss prevention, scalp health, and personal well-being.
- The 'skinification' of hair care, treating the scalp like facial skin, is a projected trend for 2026.
- The industry is expanding into various regions of Colombia, with increased retail presence making specialized solutions more accessible.