Nespresso celebrates 40 years of global innovation and consolidates Colombia as a strategic market
The brand highlights its positioning in the premium portioned coffee market. Photo: Courtesy
TL;DR
- Nespresso is celebrating 40 years since its founding in 1986.
- The company aims to bring high-quality espresso experiences to homes.
- Nespresso has expanded its operations to 93 countries.
- Innovations include coffee bean selection, machine technologies, and new recipes.
- Colombia has been a direct market for Nespresso for 11 years, with special anniversary editions launched.
- The Nespresso Sustainable Quality Program in Colombia focuses on quality and technical support for coffee farmers.
- Sustainability efforts include empowering women coffee farmers and a global recycling program for capsules.
- Nestlé Nespresso SA collaborates with over 157,000 farmers through its AAA Sustainable Quality program.
- The company obtained B Corp certification in 2022, recognizing its social and environmental standards.