¿La hamburguesa más cara de la historia? El error detrás del producto a $99.000 que se ofreció en redes sociales
Promociones erradas de Burger King Foto: Burger King y
TL;DR
- Burger King Colombia launched RindeKingcena, a new economic and flexible product line.
- An initial error in promotional material showed prices with an extra zero ($99,900 instead of $9,900).
- The error was attributed to a new designer on their first day, who publicly apologized.
- RindeKingcena aims to offer affordable options to counter rising prices and household budget pressures.
- Actual prices include options like one product for $9,900, two for $17,900, and three for $26,900.
- The line includes items like Whopper® Jr., BK Queso, Nuggets x6, and Bowl de papas, emphasizing combination flexibility.
- Burger King stated that transparency and clear communication are crucial, especially when consumers are budget-conscious.