Regreso a clases: así se prepara el comercio para aliviar el gasto escolar de las familias
Las cadenas y marcas programan diversas actividades para responder a la meta de ahorro de las familias en la temporada escolar. Foto: iStock
TL;DR
- The back-to-school season is a key period for Colombian commerce, with families concentrating spending on school essentials.
- Retailers are offering promotions focused on savings, convenience, and a wide product range to meet mass demand.
- Grupo Éxito's 'Con tu Éxito dile hola al regreso a clase' initiative offers up to 50% discounts on over 50 school products until February 28.
- Tiendas Ara is distributing 3.5 million free Norma notebooks to customers who spend over $20,000, running from January 15 to February 15.
- Compensar's Feria Escolar runs from January 14-18, allowing affiliates to use their $105,000 educational subsidy on school items.
- Skechers' Back to School 2026 collection focuses on comfort, durability, and functionality for children's footwear and accessories.