Mario Hernández to Invest US$12 Million in 2026 to Renovate Stores and Double Its Logistics Capacity
Mario Hernández will invest USD 12 million in 2026 to double its capacity by 2030. Photo: María Camila Monsalve / ARCHIVE
TL;DR
- Mario Hernández is investing $12 million by 2026 for commercial network transformation, logistics modernization, and digital consolidation.
- The investment will lead to the physical and conceptual renovation of about 30% of its stores globally.
- New stores will adopt experiential formats emphasizing product interaction, personalization, and brand narrative.
- The company aims to double its logistics capacity by 2030 through a new distribution center with AI technology.
- The brand is also renewing its product portfolio with a focus on design, innovation, and new lines.