Starbucks dona 5.000 árboles nativos a caficultores del Huila y refuerza apuesta por la sostenibilidad en el país

Juntos por el Café, es el programa de Starbucks en el país. Foto: Cortesía

Starbucks dona 5.000 árboles nativos a caficultores del Huila y refuerza apuesta por la sostenibilidad en el país

TL;DR

  • Starbucks Colombia donated 5,000 native trees to coffee farmers in Garzón, Huila.
  • The "Juntos por el Café" program aims to strengthen environmental sustainability and crop resilience.
  • The donated trees will provide shade for coffee crops, help regulate temperature, and improve bean quality.
  • The program was launched in 2022 in alliance with Starbucks' Farmer Support Center in Manizales.
  • Consumer purchases of 100% Colombian coffee during July and August 2024 funded the tree donation.
  • Starbucks plans to donate an additional 6,000 trees to farmers in Cundinamarca and Antioquia by 2026.