Bancamiga drives gastronomic entrepreneurship with Ronald Aristimuño and his masterclass “When eating becomes your job”

In its constant commitment to strengthening the entrepreneurial ecosystem in Venezuela, Bancamiga held the virtual masterclass “When eating becomes your job”. The meeting was led by the renowned communicator Ronald Aristimuño, founder and director of Gastro No-mía, the benchmark multimedia platform for the culinary sector in the country. During the session, [...]

Bancamiga drives gastronomic entrepreneurship with Ronald Aristimuño and his masterclass “When eating becomes your job”

TL;DR

  • Bancamiga hosted a virtual masterclass titled “When eating becomes your job”.
  • The session was led by Ronald Aristimuño, founder of the culinary platform Gastro No-mía.
  • Aristimuño highlighted the importance of a genuine and experiential vision, fostering alliances, and showcasing Venezuelan brands.
  • He stressed his role as an ally recommending only what he genuinely likes, building audience trust.
  • Key advice for gastronomic entrepreneurs includes finding a unique selling proposition or excelling at execution.
  • Building customer trust involves excellent pre-sale, during-sale, and especially post-sale service.
  • Identifying and focusing on "blue ocean" markets with little competition offers greater opportunities for success.
  • Bancamiga aims to empower entrepreneurs and SMEs to create sustainable businesses.