Nike, Adidas, and Even Crocs: These Are the World's Top-Selling Shoe Brands
Portafolio Journalist 02/23/2026 16:10 Updated: 02/23/2026 16:10
TL;DR
- Nike leads the global footwear market with US$31 billion in sales in 2025.
- Adidas is the second-largest player with US$15 billion in revenue.
- Other top brands include Skechers, New Balance, Puma, and Deckers Brands (HOKA, UGG).
- Chinese brands like Anta Sports and Li-Ning are expanding their international presence.
- Growth in brands like Crocs, Birkenstock, and Skechers indicates a trend towards comfort.
- On and HOKA highlight the rising popularity of technical running shoes.
- Sports brands collectively generate the majority of global footwear revenue.