Starbucks cierra 400 tiendas en EE. UU. y replantea su presencia urbana ante cambios en consumo y competencia

TL;DR

Starbucks is closing approximately 400 stores in the United States as part of a $1 billion restructuring plan.
The closures are concentrated in urban areas where the brand previously operated many locations in close proximity.
The company is moving away from a strategy of geographic saturation, prioritizing profitability and redefining its store concept.
Factors influencing the closures include increased competition from specialized coffee shops, changes in consumer dynamics, the impact of remote work on office districts, and safety concerns related to store and bathroom usage.
Starbucks is looking for growth opportunities in suburban areas and investing in drive-thru formats with lower operating costs.
The company plans to remodel 1,000 stores in the US to enhance customer experience with more comfortable seating and amenities.
Sales have slowed in recent years, and Starbucks' stock has fallen approximately 6% in 2025.

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