Colombia achieves world recognition for the direct selling sector
Direct selling involves 2.4 million people in the country. Photo: Courtesy
TL;DR
- Colombia elected to WFDSA World Advisor Council.
- Recognition for growth, ethics, and consumer protection in direct selling.
- Colombia ranks 13th globally in the direct selling sector.
- Law 1700 of 2013 praised for protecting the industry and consumers.
- 2.4 million people linked to the sector in Colombia, 80.5% women.
- Cosmetics, personal care, and food/beverages are the fastest-growing categories.
- Generated $2.5 billion in revenue last year.