Imusa's Cambiatón: Where Can You Replace Your Old Pots?
Recommendations for using a pan from this brand for the first time. Photo: Imusa
TL;DR
- IMUSA's Cambiatón aims to collect over 350,000 pans in 50 Colombian cities.
- The campaign runs from April 1 to May 15.
- Participants can exchange any old pan for a $30,000 voucher towards a new special edition pan.
- Collection points are available in IMUSA stores and other retail chains like Éxito, Homecenter, Alkosto, and El Gigante del Hogar.
- Collected pans are sent to an ally for treatment and transformation to be reused in industrial processes.
- This initiative is a reference for the circular economy in Colombia.
- The new special edition pans feature a highly resistant non-stick coating.
- The campaign includes a football theme and features René Higuita as its image.
- The voucher is only valid for pans from the Cambiatón special collection.