Social Impact Hospitality: Bogota Company Employs Single Mothers
Hospitality can also be a tool for social transformation. Under this premise, American Visa will arrive at the ANATO 2026 Tourism Showcase with a model that centers people, dignified employment, and the integral traveler experience.

TL;DR
- American Visa will present its social transformation-focused hospitality model at ANATO 2026.
- The company prioritizes dignified employment for mothers heading households, empirical workers, and those from low socioeconomic backgrounds.
- Founder Julio Jiménez believes in a business vision that generates growth with human impact, valuing human capital as the main strength.
- The model focuses on the guest experience and team well-being over technological trends.
- Services include functional spaces, strategic locations, electric vehicle transport, personalized tours of Bogota, 24-hour gastronomy, and spaces for events.
- American Visa aims to showcase a hotel vision where innovation coexists with sustainability and social impact.