LEGO brings together Messi, Cristiano, Mbappé, and Vinicius Jr in surprising commercial
With the 2026 World Cup on the horizon, LEGO, one of the world's most iconic toy brands for its educational approach, has launched a new piece inspired by the World Cup trophy and also minifigures of the footballers.
TL;DR
- LEGO introduced new products for the 2026 World Cup, featuring a trophy piece and footballer minifigures.
- A promotional video stars Cristiano Ronaldo, Lionel Messi, Kylian Mbappé, and Vinicius Jr.
- The campaign encourages fans to build, display, and celebrate their passion for football at home.
- The cost of assembling these football stars for the commercial has not been disclosed but is presumed to be a significant investment.
- LEGO's World Cup 2026 themed sets range from $22.99 to $80 USD.