How Pet Food Purchase Habits Are Changing: Small Presentations Preferred
Cats and small dogs are a trend in homes. Photo: iStock
TL;DR
- The Colombian pet food market grew about 9% in 2025, with companies like Gabrica achieving around 14% growth.
- Consumers are shifting from large, infrequent purchases to smaller, more frequent transactions to manage cash flow.
- There's a growing trend towards smaller pets like cats and small dogs, influencing the demand for smaller food presentations.
- Gabrica is expanding its offerings, including a new economic line called Kody and a standard line called Guaumor.
- Household spending on pets includes food, health, hygiene, and well-being, with a notable increase in purchase frequency rather than necessarily a decrease in overall ticket.
- Gabrica imports 90% of its products, primarily from the United States, and has operations in Colombia, Peru, and Chile.
- The company is focused on adapting to market changes and maintaining competitiveness through product diversification and strategic sourcing.