Spinning Center reinforces its format strategy and looks to Bogota, Barranquilla, and Cartagena to grow
Spinning Center also has a boutique format. Photo: Courtesy/Spinning Center
TL;DR
- Spinning Center is diversifying its business by creating social sports clubs, strengthening traditional gyms, and developing boutique studios.
- The company plans new openings and sports complexes integrating various activities to consolidate a broader fitness offering.
- Membership is projected to grow from 40,000 to 50,000-55,000 by 2026 through new openings and business format developments.
- Colombian fitness saw 15% growth in 2025, indicating increased sports participation.
- Spinning Center is investing approximately 15 billion pesos in new social sports club projects in Barranquilla and Cartagena, expected to be ready by July-August 2026.
- The company will maintain three business formats: traditional gym, social sports club by affiliation, and the exclusive boutique format under the 'Brigada' brand.
- The boutique format, 'Brigada,' offers personalized training in smaller spaces with a higher monthly ticket price of around 450,000 pesos.
- Traditional gyms cost around 100,000 pesos monthly, while sports clubs are about 190,000 pesos.
- Projected investment for the remainder of the year is around 40 billion pesos, with plans for five traditional gym openings, one boutique studio, and three sports club projects.
- Spinning Center aims to differentiate itself with its new sports club format and replicate the model in other cities.