Sagu Chocolates bets on healthy snacks: this line already represents 60% of its sales
María Camila Suárez, co-founder of Sagu Chocolates. Photo: Courtesy/Sagu Chocolates
TL;DR
- Healthy products, including sugar-free, vegan, and natural ingredient options, constitute 60% of Sagu Chocolates' sales.
- The company aims for its healthy product line to reach 80% of its operations in the coming years.
- Sagu Chocolates has a 7-year history, evolving from selling cacao beans to managing the entire production chain from cultivation to final chocolate products.
- The company processes approximately 10 tons of cacao per month for its own brand and for over 50 private labels, both nationally and internationally.
- Sagu Chocolates distributes its own brand through various channels, including supermarkets, specialized stores, and airport duty-free shops, with a significant export presence.
- The company projects to sell 2 million units this year, doubling last year's sales, and has consistently achieved double-digit growth in volume and value.
- Sagu Chocolates pays farmers approximately 40% above market value, recognizing their fermentation and drying processes, and works with associations to ensure cacao volume and quality.
- The company is prepared for the European Union's non-deforestation regulation, with established traceability and due diligence processes.
- New product launches include healthy gummy snacks coated in chocolate, featuring collagen and natural fruit flavors.
- Sagu Chocolates emphasizes that its chocolates are typically vegan, soy-free, and gluten-free, free from artificial flavorings and hydrogenated fats.