Bogotá creates new silver economy cluster to boost businesses and leverage population aging
The Bogotá Chamber of Commerce will present a new strategy in the coming days to boost businesses for people over 60 years old. Photo: Courtesy: Bogotá Chamber of Commerce.
TL;DR
- The Bogotá Chamber of Commerce (CCB) is launching a "silver economy" strategy to boost businesses for people over 60.
- This strategy aims to convert population aging into an opportunity for innovation, entrepreneurship, and business growth.
- Bogotá currently has over 1.2 million people aged 60 or more, a number projected to double in less than two decades.
- 23.8% of business owners registered in Bogotá are 60 or older.
- The strategy includes technical support, access to specialized knowledge, and co-creation spaces.
- The CCB estimates over 8,000 companies in Bogotá are directly related to the silver economy market.