A new 'Cambiatón' is coming to renew old televisions in Colombian homes with Cencosud

TL;DR

Cencosud's 'Cambiatón de Televisores' event runs from April 16-19.
Participants can exchange used flat-screen TVs in good working condition for a $200,000 bonus.
The bonus is redeemable on new televisions over 55 inches at Jumbo or Metro stores.
Collected TVs will be donated to the Asociación de Bancos de Alimentos de Colombia (Abaco).
Cencosud will also donate 100 new televisions to vulnerable communities.
The initiative aims to promote technological upgrades and reduce electronic waste.

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