Colombian luxury perfumery conquers Mexico with 76 points of sale and sets its sights on the US and Europe
Amidst the global growth of luxury perfumery, which forecasts an increase of 8.91% by 2026 according to Mordor Intelligence, the Colombian industry has begun to strengthen its presence in strategic regional markets.
TL;DR
- VOET, a Colombian luxury perfume brand, is expanding into the Mexican market.
- The brand aims to sell over 20,000 units and generate nearly $2 million in revenue in Mexico during its first year.
- Mexico is the first step in VOET's internationalization plan, with future expansion into the US, Spain, and Chile.
- VOET has partnered with Tangerine, a luxury distribution company, to reach 76 points of sale across Mexico.
- The brand forecasts achieving a minimum of $3 million in revenue in Mexico by 2027 and $4 million by 2028.
- VOET plans to launch a line of body care and skincare products by the end of 2026.
- The global luxury fragrance market is projected to reach $86.23 million by 2031, with Colombian niche perfumery aiming to lead the premium segment in the region.