¿Por qué las celebridades están dejando los perfumes comerciales y migrando al lujo de autor?

TL;DR

Celebrities in Colombia, like James Rodríguez and Blessd, are shifting towards niche perfumery.
Niche perfumes are seen as a way to escape 'olfactory fast fashion' and express identity and status.
This trend is also observed among global stars, driven by a need for exclusivity in a saturated market.
Niche fragrances are characterized by quality raw materials, high concentration, long durability, and personalization.
Brands like Voet use extracts from perfume hubs like Spain and France, attracting figures who value authenticity.
These scents evolve on the skin, adapting to individual pH for a unique aroma.
Niche perfumery is an aspirational product in Colombia, allowing consumers to connect with the lifestyles of admired personalities.
The niche fragrance market was valued at $25.82 billion in 2025 and is projected to grow at a 10.7% CAGR.

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