On Vacation accelerates investments in technology, sustainability, and infrastructure: These are the 2026 plans
Laura Muñóz, president of On Vacation Photo: Paula Galeano / Portafolio
TL;DR
- On Vacation mobilized a record four million travelers in 2025.
- The company is investing in hotel renovations, aiming to improve guest experience.
- Expansion plans include increasing rooms in La Guajira to 600.
- On Vacation is reinforcing its commitment to sustainability as a B Corp, focusing on environmental, social, and economic impact.
- AI and technology are being implemented to facilitate self-management for travelers and travel agencies.
- The company advocates for improved infrastructure (airports, roads, ports) and security in tourist destinations.
- Tourism is highlighted as a resilient industry crucial for regional economic recovery.
- On Vacation offers flexible payment options like interest-free installments to make travel accessible.
- The trend of shorter, frequent trips is noted among Colombian travelers.
- Partnerships with institutions like the Inter-American Development Bank (IDB) support growth projects.