Por ser un mercado que se inclina por las tiendas físicas, Nespresso tiene un plan de aperturas en Colombia

TL;DR

Nespresso plans to open 5-10 new physical stores in Colombia by 2026.
The company is also strengthening its digital channels.
Physical stores are prioritized for consumer experience due to barriers in online shopping in Colombia.
Nespresso aims for double-digit annual growth through innovation and quality coffee offerings.
The institutional segment (B2B) shows triple-digit growth potential.
Medellín, Bogotá, and Cartagena are highlighted as key cities for gastronomic development.
Colombia is noted as one of Nespresso's top markets for capsule recycling.
Nespresso continues its Triple A program, working with 42,000 coffee farmers on sustainability and quality.
A new initiative involves using native Colombian bees to enhance coffee tree pollination and productivity.

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