Las transacciones digitales crecieron 50% en diciembre de 2025: cuánto dinero movieron y en qué sectores

TL;DR

Digital transactions in Colombia grew by nearly 50% in December 2025 compared to December 2024.
Businesses processed around 12 million digital transactions, generating approximately $1.7 trillion in sales.
Growth was largely driven by micro, small, and medium-sized enterprises (MSMEs).
Bogotá led digital sales with over $700 billion, followed by Medellín ($170 billion) and Cali (over $96 billion).
Cali showed the largest percentage growth in digital sales at 95%.
Key sectors showing strong digital sales growth include food and drink (over 75%), retail (around 40%), services (around 50%), tourism (around 48%), and beauty (over 43%).
Sustained digital transaction growth in 2026 depends on expanding access to digital payment solutions and financing for entrepreneurs.

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